Reaf Marketing

Helping brands maximize the power of gifting programs without the hassle.

Our Story

The idea of Reaf Marketing began when Diane Walker, founder and president, sat at her desk at Sunglass Hut corporate offices looking for an agency to help sell their gift cards into the B2B market. Finding a partner with just the right specialized experience proved to be quite a challenge. This is when she decided it was time to start her own business. Fast forward 20 years and Reaf has helped some of the best brands in the world boost revenues by maximizing the power of gift cards and selling gift cards into the lucrative gift card industry. And, to top off our accomplishments, Reaf Marketing was acquired by The Wolfe Company in May of 2023. Our future will include more innovative solutions to continue to help brands sell more gift cards.

Our Story

Over 150 team members spanning 23 states, 4 time zones, and 1,082 years of combined experience. We are an elite team of gift card and fin-tech powerhouses to make Gift Card Granny a household name. We are adventure seekers and DIYers. Dads, moms, grandparents, and pet parents. Gen Z, Millennials, Gen X, and Boomers. Wood workers, chefs, Star Wars fans, and musicians. Oh, and we all have one mission: to work hard, be nice, & create the next generation of gifting. We perform as a team of driven, high-integrity people who care about our customers, employees, and community.

The idea of Reaf Marketing began when Diane Walker, founder and president, sat at her desk at Sunglass Hut corporate offices looking for an agency to help sell their gift cards into the B2B market. Finding a partner with just the right specialized experience proved to be quite a challenge. This is when she decided it was time to start her own business. Fast forward 20 years and Reaf has helped some of the best brands in the world boost revenues by maximizing the power of gift cards and selling gift cards into the lucrative gift card industry. And, to top off our accomplishments, Reaf Marketing was acquired by The Wolfe Company in May of 2023. Our future will include more innovative solutions to continue to help brands sell more gift cards.

3 Ways Reaf Helps You!

Understand . Acquire. Retain & Grow

1

Understand with Insight

We provide you with tools and reports to give you insight on how your gift card program is performing. We also can help build a gift card program for your brand that will thrive in the B2B industry.

2

Acquire Revenue

We take full responsibility for generating new revenue for you. With our services, we perform all sales and marketing including creating a marketing plan for your card, emails, direct mail and call campaigns to new buyers

3

Retain & Grow

We help you grow your mature gift card program by obtaining repeat buyers through executing a marketing and sales campaign

Our Values

Integrity . Caring . Drive . Teamwork . Excellence .

Integrity

We always tell the truth, and we do the right thing even when no one is watching.

Caring

We take care of our customers, the company, coworkers, and ourselves. We demonstrate caring to those around us.

Drive

We are proactive, self-motivated, empowered and relentless in our pursuit to deliver the best possible product to our customers.

Teamwork

We create social cohesion and collaboration as we treat others with respect and collectively succeed.

Excellence

We strive for excellence in everything we do.

Who We Are

Over 150 team members spanning 23 states, 4 time zones, and 1,082 years of combined experience. We are an elite team of gift card and fin-tech powerhouses to make Gift Card Granny a household name. We are adventure seekers and DIYers. Dads, moms, grandparents, and pet parents. Gen Z, Millennials, Gen X, and Boomers. Wood workers, chefs, Star Wars fans, and musicians. Oh, and we all have one mission: to work hard, be nice, & create the next generation of gifting. We perform as a team of driven, high-integrity people who care about our customers, employees, and community.

WORK WITH US