Our Story
The idea of Reaf Marketing began when Diane Walker, founder and president, sat at her desk at Sunglass Hut corporate offices looking for an agency to help sell their gift cards into the B2B market. Finding a partner with just the right specialized experience proved to be quite a challenge. This is when she decided it was time to start her own business. Fast forward 20 years and Reaf has helped some of the best brands in the world boost revenues by maximizing the power of gift cards and selling gift cards into the lucrative gift card industry. And, to top off our accomplishments, Reaf Marketing was acquired by The Wolfe Company in May of 2023. Our future will include more innovative solutions to continue to help brands sell more gift cards.
3 Ways Reaf Helps You!
Understand . Acquire . Retain & Grow
The foundation of our company is trust, with every interaction and transaction.
We give our time, talents and resources in service to each other and our community proactively.
Self motivated, empowered, diligent, and committed to our best performance in everything we do.
We create social cohesion and collaboration as we treat others with respect and collectively succeed.
Who We Are
Over 150 team members spanning 23 states, 4 time zones, and 1,082 years of combined experience. We are an elite team of gift card and fin-tech powerhouses to make Reaf Marketing a household name. We are adventure seekers and DIYers. Dads, moms, grandparents, and pet parents. Gen Z, Millennials, Gen X, and Boomers. Wood workers, chefs, Star Wars fans, and musicians. Oh, and we all have one mission; to work hard, be nice, & create the next generation of gifting. We perform as a team of driven, high-integrity people who care about our customers, employees, and community.