The Wolfe
Lifetime

20 years of working hard and creating happiness

Wolfe is an innovative company, with forward leaning employees, and a culture of teamwork and integrity. We have been fortunate to have built and sold some of Pittsburgh’s biggest online companies from the first coupon site in 2000, the first and largest tracking company in 2006, the largest video ad network in 2010, and the largest online gift card site in 2016. Today, though, we are focusing on the Secondary Gift card industry, and we own Gift Card Granny and SaveYa. We hope to continue to build and improve these businesses to help make a difference in the world. Our company has always been philanthropic and has done the You Gift We Gift tour for 3 years, we give $500 per employee to their charity of choice, and we donated $ per every purchase to needy children across America.

GiftCards.com
2016

The Sale of GiftCards.com

By 2016, we had around 100 employees in GiftCards.com and Omnicard.com. We sold over 10 million gift cards with about $1 billion in value load. Wolfe solely owned us. We were sought after, and had many private equity and strategic buyers interested. And in January 2016, we sold to the industry giant Blackhawk Networks for $120m.

2011

Business Times Top Places to Work & Entrepreneur of the Year

By 2011, we started receiving a lot of recognition locally and even nationally. We were voted a top work place, 11th by Post Gazette. Our founder won the Earnst and Young Entrepreneur of the year award for our region. We were on national TV shows and websites mostly for leadership around GiftCards.com.

Jambo Media
2010

Sold Jambo Media to Undertone

By 2010, Jambo Media was being sought after for purchase. The leader of Jambo, Rob Manoff was able to negotiate selling to Undertone, and we successfully sold that business in 2010 for $15 million. This was the fuel needed to continue to grow GiftCards.com and Omnicard.

2008

Invested in Jambo Media
Bought SwapAGift.com

In 2008, right before the real estate crash, we invested into Jambo Media and we bought Swapagift (a business of buying and selling unwanted gift cards. Unfortunately the market again crashed, and we had some bleaker times. Luckily during this time Jambo Media kept growing.

Swapagift.com
2007

Created OmniPrepaid

Our founder had some life changes in 2006, and 2007 – but by the end of 2007 after buying GiftCards.com decided to invest into it. We opened Omni Prepaid Group under Wolfe, which owned and controlled GiftCards.com and OmniCard.com. We invested millions into a state of the art fulfillment center and grew the staff up to 50 people.

2006

Sold Direct Response Technologies

In 2006 we sold Direct Response Technologies to Digital River, NASDAQ: DRIV). This transaction was $22 million. By then our flagship product ‘DirectTrack’ was delivering 16 billion ads per month and was used by thousands of clients worldwide. We had data centers in Africa, China, and around the globe. After the transaction, Wolfe was able to buy GiftCards.com and MyCoupons from Digital River.

Direct Response Technologies
Raised Equity
2002

Raised Equity from North Dakota
Launched Direct Response Technologies

By 2002, the deal selling MyCoupons had gotten unraveled, and we got the website back. But by then we started Direct Response Technologies, an affiliate tracking technology and we raised money from the State of North Dakota. They took an equity stake into our company. This was a means to survive the bubble bursting and to grow. It proved successful by the year 2006; we had 75 employees and were very profitable.

2000

Sold MyCoupons to Save.com

A year after raising capital, we decided to sell our first coupon site – MyCoupons – to Save.com, then owned by Valassis (Nasdaq VCI). This transaction was estimated to be $23m and was the first major sale of an online coupon website. It was literally 2 months before the dot com bubble burst.

Sold MyCoupons
1999

Raised Venture Capital from Internet.com
First Gift Cards Site

In 1999, 2 big things happened at Wolfe. The first, we were able to raise venture Capital from Internet.com. We raised $500,000 and gave up a portion of the company. This enabled us to expand into Foster Plaza in Greentree, south of Pittsburgh, and to hire on more employees. By now we were up to 15 people. Also this year we started the first gift certificate website, then called DirectCertificates – which later was renamed GiftCards.com.

1995

First Coupon Site

In 1995, the founder of Wolfe, LLC, while recovering from spinal surgery, picked up a book called Teach yourself Perl in 21 days, as well as the book ‘Building the Perfect Web’ and self taught himself. He built the first coupon website, then called CouponsDirect (later became MyCoupons). With his first employee he was able to pay $50 per month, living out of a jeep, and using a small corner of a friends office he was able to build the website into the first and most popular coupon site. By 1999, the website had millions of visitors per month and was large enough that Wolfe hired on a handful of people.