20 YEARS OF WORKING HARD AND CREATING HAPPINESS

Wolfe is an innovative company with forward leaning employees and a culture of teamwork and integrity. We have built and sold some of Pittsburgh’s largest online companies from the first coupon site from 1995-2000, the first and largest tracking company from 2002-2006, the largest video ad network from 2006-2010, and the largest online gift card site from 2008-2016. Today we are focused on Gift Card Granny, GiftYa, Otto, Compromised, PerfectGift and MyCoupons.

 
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Wolfe Through The Years

 

Incubating the Future

2018

Today Wolfe, LLC is focused on growing PerfectGift, Compromised, Sentral, GiftYa, Gift Card Granny, MyCoupons and Otto. Our team is dedicated to creating and developing innovative solutions that transform their respective markets.

Sold GiftCards.com

2016

After considering many private equity and strategic buyers, Wolfe sold GiftCards.com to Blackhawk Network for $120 million in January of 2016. GiftCards.com was the world's largest online gift card website selling over 10 million gift cards worth over $1 bilion.

Wolfe named Business Times Top Places to Work & Entrepreneur of the Year

2011

By 2011, we started receiving a lot of recognition locally and even nationally. We were voted a top work place, 11th by Post Gazette. Our founder won the Earnst and Young Entrepreneur of the year award for our region. We were on national TV shows and websites mostly for leadership around GiftCards.com.

Sold Jambo Media to Undertone

2010

By 2010, Jambo Media was being sought after for purchase. The leader of Jambo, Rob Manoff was able to negotiate selling to Undertone, and we successfully sold that business in 2010 for $15 million. This was the fuel needed to continue to grow GiftCards.com and Omnicard.

Invested in Jambo Media, Bought SwapAGift.com

2008

In 2008, right before the real estate crash, we invested into Jambo Media and we bought Swapagift (a business of buying and selling unwanted gift cards. Unfortunately the market again crashed, and we had some bleaker times. Luckily during this time Jambo Media kept growing.

Created Omniprepaid

2007

Our founder had some life changes in 2006, and 2007 – but by the end of 2007 after buying GiftCards.com decided to invest into it. We opened Omni Prepaid Group under Wolfe, which owned and controlled GiftCards.com and OmniCard.com. We invested millions into a state of the art fulfillment center and grew the staff up to 50 people.

Sold Direct Response Technologies

2006

In 2006, Wolfe sold Direct Response Technologies to Digital River for $22 million. By then, Wolfe's flagship product ‘DirectTrack’ was delivering 16 billion ads per month and was used by thousands of clients worldwide with data centers in Africa, China, and around the globe. After the transaction, Wolfe was able to buy GiftCards.com and MyCoupons from Digital River.

Launched Direct Response Technologies

2002

In 2002, Wolfe began Direct Response Technologies, an affiliate tracking technolog. He also raised money from the State of North Dakota in exchange for an equity stake in the company. Wolfe did this to grow his company and survive the dot-com bubble burst. His decision proved successful reaching 75 employees and major profitability.

MyCoupons sold to Save.com

2000

About two months before the dot-com bubble burst, MyCoupons was sold to our competitor, Save.com, for roughly $23 million in 2000.

Raised Venture Capital

1999

Wolfe was able to raise $500,000 venture capital from Internet.com and gave up a portion of the company. This enabled Wolfe to expand his officespace and hire a total of 15 employees. Soon after, Wolfe started the first gift certificate website. Originally called DirectCertificates, the company was later was renamed GiftCards.com and became the largest online gift card website.

Internet's First Coupon Website

1995

In 1995, Wolfe founded the first online coupon site, known initially as CouponsDirect.com. The site would eventually be renamed MyCoupons.com. The business provided coupons for companies. In the first year of operation, MyCoupons only earned around $1,000. By 1999, however, the business was garnering over $1 million in annual sales and 20 million page views per month. The company also had around 3 million registered members.

Self-Taught

1994

After graduation, Wolfe spent two years as a whitewater rafting guide in West Virginia before deciding to move to Pittsburgh. Soon after his move in 1994, he was involved in an accident that required him to undergo two spinal surgeries. While recovering, he wound up living out of his car. He taught himself how to code by using books at the local library and CompUSA's 'Building the Perfect Web' among others.

The Early Years

1969

Jason Wolfe grew up in a family of three children. His father left the family when Wolfe was six years old, leaving his mother to raise him and his siblings alone. Wolfe's mother was disabled and on welfare. In 1980 when Wolfe was 10 years old, his mother sent him to the Milton Hershey School, a boarding school for disadvantaged children in Hershey, Pennsylvania. Wolfe graduated from the school in 1987. He attributes much of his later business success to the principles he learned at the Hershey School. After graduating from the Hershey School, Wolfe attended Bloomsburg University of Pennsylvania. He graduated with a B.S. in Marketing in 1992.