GiftCards.com, and its corporate sister site OmniCard were built from 2008 until 2016, when they were sold to Blackhawk Network (NASDAQ: HAWK). We were the largest gift card site online. We sold roughly 10 million gift cards, and loaded close to $1billion dollars onto them. We had roughly 100 employees, and our tag line was ‘Make ‘em Smile’.
Jambo Media was one of our investments in 2008. We also, in addition to investing, provided Jambo Media with our core technology group including our CTO at the time and lead Architect. Jambo was a video advertising platform that was sold to Undertone in 2012.
Direct Response Technologies
Direct Response Technologies focused on affiliate tracking, keyword bid management, and other online marketing related tools. We focused on Direct Response from 2002 until 2006 when we sold it to Digital River (NASDAQ: DRIV). Our flagship product ‘DirectTrack’ was tracking and delivering over 12 billion images/clicks per month.
SaveYa was an online gift card exchange where users could sell gift cards for cash or buy discount gift cards for popular restaurants, gas stations, clothing brands and more. Originally known as Swap-a-Gift in 2003, MJ and Mike Kelley were the first to understand that gift cards would have a secondary market. We purchased Swap-a-Gift in 2008 and invited the Kelleys to continue to help grow the product. SaveYa was issued a total of 15 patents and constantly strived to improve the fledgling secondary gift card market.
MyCoupons was the Internet's first coupon site finding consumers the best coupons, coupon codes, and discounts from across the web and collecting them all in one place. Originally known as CouponsDirect, the business began in 1995 when our founding principal was to help bridge the gap between brick and mortar retailers and the fledgling World Wide Web by helping retailers list their coupons online for everyone to access. In 2000, we sold MyCoupons® to Valassis a subsidiary of Save.com. At the time, it was the largest online coupon related business sale with an estimated value at $20+ million in a five-year deal.