Direct Response Technology is a leading provider of technology solutions to the online direct marketing industry. Their tools enable clients to track, manage, and implement direct marketing strategies through affiliate marketing, search engine pay-per-click (PPC) bid management, ad serving, and email delivery. They currently run Direct Track, Keyword Max, DNE List, and Direct Leads.

DirectTrack currently powers more affiliate programs and affiliate networks than any other technology in the world. An intuitive, turn-key ASP platform, DirectTrack can easily be private labeled and tailored to meet your online marketing strategy.

KeywordMax is an affordable service that is designed specifically for keyword tracking, click auditing, and keyword bid management. KeywordMax is an ideal solution for SEO companies, merchants, and interactive agencies to manage keyword bids and to quickly evaluate the ROI from sources like Overture, Google Adwords, FindWhat, Kanoodle, MSN, Yahoo, free engines, paid inclusion services, and all types of pay-per-click marketing campaigns.

DNE List offers solutions to manage the opt-out process for third party and joint email campaigns, refer-a-friend programs, and more.

DirectLeads is a leading provider of performance-based interactive marketing services to advertisers, agencies and publishers. Through our Network and our proprietary technologies, we help advertisers and agencies develop, plan and implement innovative online marketing programs that generate real results.