Omni Prepaid Launches Personalization Tool for Visa® Gift Cards

Omni Prepaid Group, LLC, the power behind GiftCards.com, announces the release of Build-A-Card™, a gift card design tool that enables customers to personalize their prepaid Visa Gift Card by uploading a photo onto their gift card in the ordering process. Build-A-Card is available to use on GiftCards.com and GiftCardsCorp.com. Build-A-Card can also be private labeled by companies wanting to offer a gift card personalization tool on their website.

This has been a big month for Omni Prepaid Group. On September 5th they announced the opening of OmniPrint™, their in-house print on-demand card fulfillment center. Today is the launch of Build-A-Card. Build-A-Card and OmniPrint go hand-in-hand. Customers place their order on GiftCards.com or GiftCardsCorp.com, then select that they would like to design a custom card. Build-A-Card pops up and allows them to upload a photo, crop and place the picture on their gift card, and emboss a personal message. The order is then sent directly to OmniPrint to print and ship the prepaid card to the recipient.

This is a useful tool for both consumers and corporate clients. Consumers can now personalize their gift cards with pictures of their family, friends, or whatever they want. "This really opens the door for people to make gift cards more personal," says Omni Prepaid Group's Executive Vice President, Jeff Lininger, "Customers find it amusing to be able to put their personal photos on a Visa Gift Card. Imagine going to the store and paying with a prepaid Visa card that has your child's picture on it. The possibilities are endless!"

Corporate business is responsible for most of GiftCards.com's business. More than one in three companies use incentives to motivate employees according to the Incentive Federation. Gift cards have been the number one corporate incentive for the last six years, so adding a personalization option will really give Omni Prepaid Group an edge in the huge corporate gifts industry. "Build-A-Card was created in response to our customers' requests," states Jason Wolfe, Omni's CEO, "Prepaid gift cards are such a popular gift, but our customers have been asking for a way to make them more personal and unique. That's exactly what we did by creating Build-A-Card."